INTRODUCTION
Eugene Ostapishyn
Marketing operations professional with a background in brand marketing and event production, known for being hands-on, execution-driven, and highly organized. A fast learner and early tech adopter who thrives in fast-paced environments — passionate about AI tools and emerging technologies, and always among the first to explore and implement what's new. A strong team player with a proven ability to adapt, take initiative, and deliver results across both B2B and B2C settings.
Key Strengths
1.
Marketing Operations
- Campaign coordination & asset production
- Workflow & process design
- CRM & loyalty program management
- Vendor & supplier coordination
2.
Go-to-Market Execution
- Launch planning & sequencing
- Influencer & partner outreach
- Localized promotions & activations
- Pre-launch awareness campaigns
3.
Revenue & P&L
- Revenue tracking & optimization
- Upsell & retention programs
- Supplier negotiations & cost control
- B2B partnership development
4.
Content & Brand
- Marketing materials & briefs
- Social media content creation
- Brand identity alignment
- Video editing & media production
5.
AI & Digital Tools
- AI-powered workflows (ChatGPT, Manus)
- HubSpot & Monday.com
- Analytics & KPI reporting
- Early tech adoption & implementation
6.
Team & Project Management
- Cross-functional team coordination
- Onboarding & training frameworks
- Operational checklists & SOPs
- Fast-paced multi-project delivery
Discover My Journey
Marketing Operations Branch Manager
Cafelix Coffee Roasters
- Implementing communication & customer experience initiatives, by creating a loyalty program for example in order to increase conversion from walk-in customers to returning clients, leading to 75% retention MoM.
- Identifying offering opportunities based on customers demand and market trends to enhance customer satisfaction reaching a 4.6 rating on Google Map with 1K+ reviews and increasing barista tips from ₪30 to ₪130–150 per shift.
- Developing B2B partnerships via a tailored pricing and product strategy, coordinating with 15+ vendors & suppliers on marketing deliverables to reduce stockouts by 40% over 6 months and generate ~₪12K in monthly recurring revenue.
- Implementing a full operational framework through daily, weekly & monthly checklists and a structured shift handover process to align a 10-person internal team around responsibilities, ensuring smooth execution.
- Streamlining onboarding from 3 to 1 week and improving service quality by tracking tasks, timelines, training progress, equipment maintenance, and weekly KPI reports to cut average order execution to under 4 minutes after full ramp-up.
Marketing Operations Specialist
Merry Berry Café
- Created marketing materials & briefs by ensuring aligned with brand identity to produce assets (menus, mailing, socials, promotional & campaign visuals) and increase by 36% daily revenue during a major launch in 2020.
- Coordinated communication with designers, suppliers, influencers, and external partners, matching marketing messages with the company's vision to increase brand exposure, reaching 500K+ users with the MEGOGO campaign.
- Managed supplier order and invoice workflows, overseeing finance tracking across revenue, expenses, and P&L to optimize net profit.
- Executed a full Go-To-Market (GTM) campaign, spanning pre-launch awareness, influencer outreach, targeted social ads, and localized limited-time offers to grow monthly revenue by 2.8x within 2 months.
- Enhanced marketing processes by gathering resources in a cloud library (documentation, brand guidelines, frameworks, communication scripts, presentations, brochures, banners, landing pages and more) to cover operational needs.
- Improved offers by analyzing marketing data, monitoring purchase behavior and market trends to identify underperforming products and emerging preferences, bringing more traffic/leads and increasing the conversion rate.
- Contributed to the launch of the mobile app for a loyalty program, boosting user engagement and app adoption through app push notification & in-store communication, driving 150K+ downloads with 82% daily loyal customers within 1 year.
Event Marketing Project Coordinator
Caramel Creative Agency
- Supported marketing activations and events by negotiating with brands, sponsors, municipalities, vendors, and media across 15–20 partners per event, achieving cost savings of up to 25% while maintaining high production quality.
- Led end-to-end event production for high-profile events, overseeing stage setup, branding, and creation of marketing materials and campaign assets across digital, print, and media placements, resulting increase attendance from 2.5K to 8K.
- Maintained and updated marketing tools, contact lists, vendor databases, and campaign asset libraries securing an exclusive roster of A-list performers and positioning the agency as the sole provider for high-profile talent in the market.
Academic Background
IMBA – Marketing, Finance & Business Analysis
Bar-Ilan University
Israel
MA – English & English Literature
Kherson State University
Ukraine
LLB – Legal Groundwork for Business Activities
Kherson State University
Ukraine
My Skill Set
Communication
My Tech Stack
I build with intention. Each tool supports how I think, strategize, and execute.
ChatGPT, Claude, Gemini, Manus
AI-powered research, content & workflows
Notion
Knowledge management & AI workflows
HubSpot
CRM & marketing automation
Monday
Project management & ops
Photoshop, Canva
Design & visual brand assets
Final Cut Pro, Adobe Premiere
Content editing & video production
Microsoft Suite
Advanced Excel & PowerPoint
Google Suite
Advanced Sheets, Docs & Slides
Design with Strategy and Creativity
01.
Understand & Align
Dig into the business context, team structure, and goals to identify where operations can be tightened and where marketing can drive the most impact.
02.
Plan & Structure
Build clear frameworks, checklists, and workflows that translate strategy into repeatable, executable processes across the team.
03.
Execute & Coordinate
Hands-on delivery — coordinating with designers, suppliers, and partners to produce campaigns, assets, and activations on time and on brand.
04.
Track & Improve
Monitor KPIs, gather feedback, and iterate quickly — using data and tools (including AI) to optimize performance and reduce friction.